AliExpress runs many sales, but not every discount is a good deal. The biggest savings usually happen when three things come together: a lower product price, a platform coupon and reasonable shipping. This guide helps you prepare for major sales and avoid buying only because a countdown timer appeared on the page.
The most important AliExpress sale periods
- Anniversary SaleThe platform’s spring birthday sale. Good for consumer electronics, accessories, home and garden products.
- Summer salesOften include accessories, clothing, travel gadgets, garden products and holiday items.
- 11.11The best-known AliExpress shopping event. Prepare your wishlist early because the strongest coupons can disappear quickly.
- Black Friday and Cyber MondayGood moments to compare prices with Amazon, x-kom, Allegro and local stores.
- 12.12 and year-end salesGood for small gadgets and accessories, but remember that parcels from China may not arrive before Christmas.
How to prepare your basket before a major sale
- Add products to your wishlistDo it days or weeks before the sale so you can see whether the price really drops.
- Save the base priceNote the product price and shipping cost before the campaign starts. Without that, it is hard to judge the real discount.
- Check several sellersThe same item often appears in multiple stores. Price, coupon and delivery differences can be bigger than the advertised discount.
- Set your maximum priceBefore the sale starts, decide how much you are willing to pay. This protects you from impulse buying.
Coupons, coins and codes - what really matters
On AliExpress, a discount often has several layers: promotional price, store coupon, platform coupon, coins, promo code and free shipping. The final price after all discounts matters more than the number of coupons used.
- Store couponsThey work with a specific seller. They are useful when the store has good reviews and reasonable delivery.
- Platform couponsUsually the most valuable during big campaigns, but they have limits and can run out quickly.
- CoinsThey can give small discounts, but they should not be the main reason to buy.
- Promo codesCheck them at the end. If the code fails, a good offer should still make sense at its final price.
Choice, EU shipping and delivery - the hidden cost of a deal
A deal stops being attractive if the product is cheap but shipping takes 45 days, costs almost as much as the product or adds import charges. For more expensive purchases, compare the item with EU-shipped offers or alternatives on Amazon, x-kom or Allegro.
Important
From 1 July 2026, low-value e-commerce consignments up to 150 EUR from outside the EU are subject to a temporary 3 EUR customs duty per item type / tariff code. For very cheap products, this can eat a large part of the saving.
What not to buy just because it is on sale
- Do not buy branded electronics at suspiciously low prices - the risk of counterfeits or versions that differ from the description is too high.
- Do not buy safety-related products if the seller does not show conformity markings and technical parameters.
- Do not buy last-minute gifts with shipping from China - even a good discount will not help if the parcel arrives late.
- Do not add random products just to unlock a coupon threshold.
A simple decision checklist before buying
- Was this product on my list before the sale?
- Is the final price lower than before the sale?
- Do delivery and possible fees still make the saving real?
- Does the seller have good reviews and buyer photos?
- Is the same product only slightly more expensive in a store with faster delivery and easier returns?
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