The biggest savings do not come from randomly stumbling into a promotion - they come from planning purchases around dates that repeat every year. Online and physical stores follow a rhythm: January winter clearances, spring refreshes, summer sales, autumn back-to-school and a year-end finale with 11.11, Black Friday and holiday promotions. Below is the calendar for 2026, with pointers to our detailed guides where a topic deserves a deeper dive.
Month by month
- JanuaryPost-season clearances: winter clothing, ski gear and holiday decorations get the biggest cuts of the entire year. It is also when electronics clear out the previous season’s collection.
- FebruaryLess dramatic discounts, but a good moment for Valentine’s accessories after the 14th and early previews of spring collections at lower prices.
- March-AprilSpring promotions: garden equipment, bikes and outdoor accessories appear in presale, usually without the deepest discounts yet - those come later in the season.
- May-JuneChildren’s Day and the start of grilling season drive promotions on toys, garden gear and outdoor accessories. Stores also start clearing warehouses ahead of the summer sales.
- July-AugustPeak summer sale season - discounts grow week by week, and late August brings back-to-school promotions on laptops and school gear. We cover the details in a separate guide to the 2026 summer sales.
- September-OctoberThe end of the garden and outdoor season - garden furniture, bikes and camping gear hit their lowest prices of the year. Electronics stores also prepare for autumn flagship launches, which lowers prices of previous models.
- NovemberThe hottest shopping month: 11.11, Black Friday and Cyber Monday. The biggest and most predictable discounts of the year, but also the most fake promotions - watch the real price history.
- DecemberSecret Santa season and the final weeks before the holidays reward fast delivery more than the lowest price. Real bargains return only after the holidays, in post-Christmas and New Year clearances.
The biggest shopping events of the year
- 11.11 (Singles Day)One of the biggest campaigns on AliExpress and other Asian platforms. The best window for electronics, gadgets and accessories from China - discounts can be deeper than Black Friday.
- Black Friday and Cyber MondayLate November - the biggest and most recognizable sales of the year at Polish and international stores. We cover the full shopping strategy in a separate guide to Black Friday, 11.11 and Cyber Monday.
- Store birthdays and platform daysx-kom, Media Expert and other chains regularly run their own "promotion days" unrelated to the general calendar - it is worth watching their newsletters and apps.
- Post-holiday and New Year clearancesThe first days of January are often the lowest electronics and appliance prices of the whole year, as stores settle their annual results and clear warehouses.
How to plan purchases for the whole year
The simplest strategy is to split planned purchases into categories and assign each one the best date from the calendar, instead of buying on impulse at the first decent promotion.
- Make a list of your bigger planned purchases for the year and assign each one an approximate date from the calendar - electronics for November, garden gear for September, winter clothing for January.
- Note the prices of products you plan to buy a few weeks in advance - only that lets you judge whether a promotion is real, following the lowest-price-in-30-days rule.
- Do not wait rigidly for one date - sometimes a good deal shows up earlier, and the most popular variants (size, color, storage version) disappear before the peak of the sale.
- Split your budget between planned purchases and a reserve for deals that appear without warning - both strategies complement each other.
Important
The calendar works best as a reference point, not a rigid rule. If a product you need is deeply discounted outside of season, do not wait for the "right" date just because the calendar says so.
What the calendar cannot replace
Knowing the dates is only half the job. The other half is verifying the actual offer - comparing the price with its history, checking the shipping cost and confirming the product is genuinely cheaper, not just labeled with a "sale" sticker. At Radar Promocji we update our AliExpress, x-kom and Media Expert deal roundups daily, so you can treat the calendar as a plan and the current ranking as the tool to check a specific price.
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