Summer sales 2026: when to buy and what actually gets cheaper

• Late JuneSales begin - first discounts around 20-30%. The selection is the widest, but the discounts are still moderate.
• JulyPeak sales season. Discounts grow to 30-50%, and electronics stores add their own campaigns and promo codes.
• AugustEnd-of-collection clearances up to -70% and the start of back-to-school promotions on laptops, tablets and accessories. Less choice, but the deepest cuts.
• Late August / early SeptemberThe best moment for seasonal gear: fans, air conditioners, pools, grills and garden equipment can drop by half.

Not every category drops the same way. In summer you save the most on seasonal products and hardware awaiting its autumn successors.

• Previous-generation smartphonesAhead of autumn flagship launches, stores cut prices of current models. It is a good moment to buy last year’s top phone.
• Laptops and study gearBack-to-school promotions start in late July. August has the widest choice, and discounts combine with 0% instalments and accessory bundles.
• Sports and outdoorBikes, scooters, camping accessories and sportswear get cheaper in the second half of summer as stores clear the season.
• Home and gardenGarden furniture, grills and tools are cheapest at the end of the season - store them until spring and save the most.
• Small electronics and accessoriesHeadphones, power banks, smartwatches and gadgets regularly appear in summer campaigns of Polish stores and on marketplaces like AliExpress.

• Check the lowest price from the last 30 days (required by the Omnibus Directive) - the real discount is measured against it, not the crossed-out price.
• Compare the same product across a few stores - a "sale" in one place can be pricier than the everyday price elsewhere.
• Combine discounts with promo codes, cashback and 0% instalments - in summer stores happily stack extra promotions.
• Include the shipping cost - on cheaper products it can eat the entire discount.
• Do not buy just because it is cheaper. The best bargain is a discounted product you actually need.

Make a list of products you want to buy and note their prices today. In July, watch the discounts and compare them with your notes - that is how you separate real bargains from prices raised just to be "discounted". The deepest cuts on collection leftovers and seasonal gear come in August, but the most popular sizes and models disappear earlier.

At Radar Promocji we update our roundups of AliExpress, x-kom and Media Expert deals daily, so you can easily check whether a summer promotion is actually worth it.